Posted March 04, 2018 12:09:20When we last checked in on Cruisiest, its flagship product, the Cruiser, it had sold over 2.5 million pairs in its first two years.
That is the same as the global market for the original Cruisist, which sold 2.2 million in the same period.
Now that the brand is on track to sell out, and its core brand of sneakers and boots is becoming so dominant that it can sell almost anywhere in the world, we can see why Cruisier is still in a strong position.
The brand has been on a strong growth trajectory in recent years, with its sales of sneakers increasing from around 1.6 million pairs to 2.7 million pairs last year alone.
Its flagship shoes have gone from niche to a household name.
And now that its shoes are going to be sold at a premium level, we’re seeing how this new line can help the brand become more appealing to a wider audience.
Cruisiest is not the only brand to sell at a higher level.
Adidas is also on a similar trajectory, but its shoe sales are still small and not that impressive compared to Cruisiness.
But its shoes have sold at an impressive clip.
The brand’s brand power, combined with the fact that it sells its shoes at premium prices, makes it a compelling option for brands looking to expand into more markets.
Cruiser’s new shoes are expected to start shipping this spring.
It’s a good time to get your feet wet.